LG 55 Inch OLED55C44LA Smart 4K UHD HDR OLED Freeview TV

Using innovative LG OLED evo technology, the LG OLED C4 gives you outstanding picture quality so you can enjoy your favourite films and games like you've never seen them before. With OLED all of the screen's pixels are self-lit allowing for perfect contrast, 100% colour accuracy and the sharpest pixel-perfect details. With OLED evo technology – comprising 9 AI processor and Brightness Booster technology - you get even more brightness and sharpness for true brilliance in clarity of content. (Increased brightness not applicable on 48/42).

Advanced OLED processor for optimised pictures and sound - LG OLED C4 features the latest 9 AI Processor: the brain of the TV. This advanced processor is made for OLED, intuitively ensuring premium picture and sound quality and image enhancement through AI Super Upscaling. It will also upscale audio for a more cinematic experience.

Enhanced brightness - Thanks to an advanced Light Boosting Algorithm – Brightness Booster - you can enjoy incredibly bright images, ensuring a stunning picture no matter how bright or dark your room. (Not applicable to 48/42 models).

LG SELF-LIT OLED evo technology - LG self-lit OLED is the pinnacle of TV technology. All of the screen's pixels are self-lit allowing for perfect contrast, 100% colour accuracy and volume and the sharpest pixel-perfect details, creating the ultimate viewing experience.

LG's webOS smart platform & Magic Remote - Access all of your must-have apps like Freeview Play, NOW, Netflix, Disney+ and more on LG's easy-to-use webOS platform - all easily controllable with the Magic Remote, which uses motion plus voice control with Alexa to easily control your TV or smart home.

Cutting-edge design - Exceptional technology and incredible viewing experiences expertly housed in an extremely thin and light design. The LG C4 TV merges seamlessly and elegantly into any space in your home.